Ever heard anyone tell you how much the music industry has changed since the internet has taken over the world? Is it true? Kind of… it should be better for you, Mr (Ms) Unsigned Band, with all these new routes to reach people without a record label. But the truth is that the stranglehold that the major record labels have on the industry remains the same. Of course it does! Its worth lots of ££$$s! If you really want to be successful and make a decent living out of music, then you can’t ignore the labels. But you can do a lot more these days to help you get interest from the labels. Unfortunately, so can millions of other bands around the world, so this blog is all about giving you tips to give you the edge!
#Tip 1 – Your band is your business
I don’t mean, keep it to yourself, I mean, treat it like a business. Treat it like you’re starting a business. This means you need to understand the following:-
Your Product – the key to your business. Think about all the elements – the sound, the song wrting, the song structures, the image, the age, the production. Be bold about all these to help you stand out from the masses. And importantly, if you think its not working, CHANGE it! Either one or all of these – its very unlikely you’ll get it right first time, or second, or third. Create something that someone you don’t know can’t live without.
Your Market– who’s going to listen to your music? Ever been ‘pidgeonholed’? It’s not a bad thing, all it does is identify who could buy your records. So if someone says, you sound like ‘Take That’, it means that the people who will buy your records are middle aged women, there’s your market! All you need to do now is figure out how to reach them (see ‘Route to Market’ below).
The Competition – don’t ignore them, labels will only sign a limited number of artists in any one year. The trick is to produce a sound that labels are signing. Guaranteed that if EMI have just launched a new rock guitar act that do brilliantly well, the first thing that Warner Music will do is make sure they’ve got a band like that on their rosta – so off you go to the Warner A&R folks (see previous post for names) with your rock band. If you don’t have that rock sound – go back to ‘Your Product’.
The ‘Route To Market’ – eh? Well, that just means how are you going to get people other than your mum and your mates to listen to your music. EASY! That’s where the internet comes into its own – soundcamp, bandcamp, facebook, myspace, twitter, tumblr – all ways to get people to listen to your music. So, when you go to Warners with your rock band, you can also say – “check us out – we’ve got 300,000 people all ready to buy our records”. It’ll be a no-brainer – your business is a success! And if Warners isn’t your bag – remember there’s a record label for every style of music, so do your research.
Coming up soon- Tips on: how to find influential allies/ how to measure your success/ how to approach & who to approach
Please comment if you have any other great tips!